All Things Baby raises Rs 30 crore in funding from Richa Choksi and Inoventures

All Things Baby (ATB), a curated platform for mother and baby products, has raised Rs 30 crore in a Series A funding round from investors Richa Choksi and Inoventures, the family office of Manish Choksi.

“All Things Baby’s strong leadership, unique approach, and scalable model make it a standout player in India’s parenting market. We are thrilled to support their vision and look forward to being part of their journey as they continue to innovate and grow,” said Manish Choksi, Chief Investment Officer of Inoventures.

All Things Baby’s offerings

Founded in 2016, All Things Baby aims to provide Indian parents with high-quality, trusted, and curated baby care solutions from some of the world’s leading global and Indian brands.

The brand claims to have served more than 35,000 families across the country. Interestingly, ATB has been operating profitably for the last five years and is the exclusive distributor of over 25 iconic global baby brands in India.

Accelerating expansion

All Things Baby plans to use the raised capital to accelerate its expansion across key business areas, including broadening its product range, expanding its international brand portfolio, strengthening its distribution network, and scaling omnichannel presence by launching exclusive experiential retail stores across leading metro cities in the country. 

The brand also plans to develop private labels, invest in new-age technology, and build a robust team to sustain operational excellence as it scales.

“My mission has always been to build a brand that resonates with modern parents—one that combines trust, aesthetics, and innovation. This fundraise empowers us to amplify our marketing efforts, deepen our connection with families across India, and position All Things Baby as a global benchmark in premium parenting solutions,” said Tejal Bajla, Co-founder of All Things Baby.

In February 2024, ATB launched its first flagship retail store in Bengaluru. Notably, it is endorsed by influential parents like Neha Dhupia, Bipasha Basu and Masoom Miniwala.