Insights on the “Hustle Culture” of Indian Startups, and how important mental well being and work-life balance is to have a more productive work culture in India. “You’re young. Hustle. Work hard. You should not be thinking about time, working hours, stress, or any of that.” said the uncle sitting by the window seat of a Mumbai local, chatting with his train companions, who were a mix of teenagers, office goers, and folks nearing retirement. “But what about my me time?” asks the Gen Z corporate worker, quickly quashing the narrative Uncle was trying to set. This is the chatter…
Author: Desi Founder
Learn how Startups build a sustainable MOAT to stay ahead in competitive markets. Discover key strategies, including product innovation, cost leadership, branding, and more. The word MOAT is usually thrown around in the Startup and Entrepreneur world. But what exactly is it and what is it’s importance? Many founders and investors believe that building a MOAT is one of the most effective ways to secure long-term success. A basic definition refers to a sustainable competitive advantage that keeps competitors at bay and ensures a business’s profitability over time. But how do startups achieve this? Let’s break it down step by…
Explore our Founder Interview with Doberman App Creator, and learn about the app which protects your housing society’s privacy with an open-source, ad-free gate management solution designed for Indian communities. No data sharing, just secure access. In India’s growing urban sprawl, housing societies and gated communities face increasing challenges managing security, visitor access, and resident information. Popular apps like MyGate and NoBrokerhood offer digital solutions but often collect extensive personal data, raising privacy concerns. Families unknowingly share sensitive information, which these platforms can exploit for targeted ads or data monetization. Balancing digital convenience with privacy has become a pressing issue.…
Discover the essential financial metric numbers every startup needs: ROI, Working Capital, Profit Margin, and EBITDA. This guide explains each metric, providing formulas to help you track profitability, growth, and sustainability. For startups, understanding numbers is not just “nice to have” – it is essential. Mastering financial terms like ROI, ROAS, Working Capital, Profit Margin, COGS, and EBITDA will give you a clearer view of your financial health and keep your startup company on the path to profitability. Knowing these formulas will also help you in your Pitch Deck. Let’s break down these critical financial metrics in an approachable, easy-to-understand…
Explore our Founder Interview with TailorTalk, where it’s AI-powered sales assistant, LeadX, streamlines lead management on WhatsApp, Instagram, and email—boosting conversions while cutting costs by 90%. Free trial available now! In India’s dynamic B2C landscape, managing and converting leads efficiently remains a critical challenge for businesses. Many struggle with fragmented communication channels, inconsistent follow-ups, and the sheer volume of inquiries. Streamlining operations and enhancing productivity while ensuring personalized engagement can feel overwhelming. This is especially true for small and medium enterprises aiming to compete without inflating their budgets or workforce. Enter TailorTalk. This innovative startup offers an AI-powered virtual sales…
Learn how to start selling on Amazon with this step-by-step guide. From GST registration to listing optimization, we cover everything you need to build a successful e-commerce startup. Ready to launch your products on Amazon? Selling on the world’s largest e-commerce platform can open up new horizons for your business. With millions of daily users, Amazon offers unparalleled access to customers globally. But to make it big, you’ll need to understand some basics about setting up, optimizing your listings, and managing numbers like profit margin and ROI. Let’s break down the step-by-step process to help you succeed. Step 1: Get…
Explore our Founder Interview with Be The Surprise Store, a personal gifting and celebrations startup platform that makes expressing love effortless. With over 35,000 surprises delivered and a 4.9-star Google rating, they are creating a unique experiences to cherish forever. Surprising someone isn’t always as simple as it sounds. Whether it’s a last-minute plan or the desire to make a loved one feel extra special, the process often feels overwhelming. Yet, few things in life are as heartwarming as witnessing the pure joy of someone who feels truly valued. Surprises have the power to strengthen bonds, create unforgettable memories, and…
In today’s fast-paced world, personalized education plays a pivotal role in shaping a student’s academic success and future career opportunities. Tutoring has proven to bridge the gap between standardized education and individual learning needs, offering tailored guidance to help students thrive. Online education takes this a step further by making quality learning accessible to anyone, anywhere. It empowers students to overcome challenges, build confidence, and excel in their studies, ultimately unlocking a world of opportunities for personal and professional growth. Recognizing the transformative power of tutoring, TutorHail has emerged as a trusted platform that connects parents, guardians, and learners with…
In the ultra-competitive world of startups, attracting and keeping good talent can be a game-changer. Today’s workforce, especially the younger generation, is motivated by factors that go beyond salary. If you’re running a startup or even a stealth startup just getting off the ground, this guide is for you. So, grab your coffee and let’s dive into how to craft an employee experience that will make top talent choose you over the corporate giants. 1. Get Real About Your Employee Value Proposition (EVP) Before you even start hiring, get clear on what you bring to the table. Today’s job seekers…
Ola Electric’s buzz is everywhere lately, from social media to the stock market, with an ambitious vision, big valuations, and a lot of eyes on its initial public offering (IPO). Founded as an extension of Ola Cabs, the EV company has promised a sustainable mobility future for India. Yet, despite the noise, there are lingering questions about whether this excitement matches Ola Electric’s actual value. Is Ola Electric a sound investment or more of a high-risk gamble? Many investors are wondering if this sky-high valuation and IPO are more smoke and mirrors than substance. Here’s a look at why some…