What is a Value Proposition (VP)? Have you ever looked at a company’s website or pitch deck and wondered, “What is this business even about?” All you find is fancy jargon, endless slides, and irrelevant details, while the basics are completely overlooked. Clear communication is key. No one has time for a pitch that doesn’t convey the message effectively. What’s the problem? What’s your solution? Why should anyone choose it? How does it improve their life? These are the questions that define your VP. If you can clearly communicate the unique value you bring and how your product solves a…
Author: Suraj
Starting up is difficult, especially when you rise and fall drastically in a very short period. If your product is powerful and your plans are immaculate, there is every chance that your company will have a wonderful start. However, the biggest challenge in the Indian startup ecosystem is sustainability. To overcome this usual rise and fall, one must always be ready to experiment, embrace innovation, and pivot by adapting to ever-changing trends. The moment you take a step back or relax, things can change drastically. In this same fashion, many new ventures in India’s burgeoning startup scene manage to soar…
Have you ever worked on creating a Startup for a product or a service? If yes, then the most important question you ask yourself during the MVP Stage is – What amount will I charge the customer? Trying to decide a Maximum Retail Price (MRP) of a product is one of the most crucial and confusing activity for any business, especially when there is so much competition and level playing field, along with dealing with a price sensitive customer base in India. Setting the right price using proper pricing strategies guarantees that you will make a profit, and keep the…
“You’re young. Hustle. Work hard. You should not be thinking about time, working hours, stress, or any of that.” said the uncle sitting by the window seat of a Mumbai local, chatting with his train companions, who were a mix of teenagers, office goers, and folks nearing retirement. “But what about my me time?” asks the Gen Z corporate worker, quickly quashing the narrative Uncle was trying to set. This is the chatter going on around the country at this point. Some suggest that you should be ready to hustle and work extra-hours, while some want people to concentrate on…