Analysis

AI Products Average Retention Across Cohorts for 26 Months

AI Products Average Retention Across Cohorts for 26 Months
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Key Observations:

  • ChatGPT shows the strongest “hockey-stick” retention (starts high and keeps rising).
  • Claude has the most dramatic late-stage recovery (sharp upturn after month 20).
  • Gemini is stable-to-rising but stays below ChatGPT.
  • Perplexity show classic “leaky bucket” behavior; high initial drop-off and low long-term retention.
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Analysis

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