Walmart-owned ecommerce major may pilot in Bengaluru by mid-2026, weighing standalone app versus ONDC route as Zomato and Swiggy dominate the market.

The move would pitch the Walmart-owned ecommerce major directly against Zomato and Swiggy in a market estimated at $9 billion in FY25 and projected to grow to $25 billion by FY30, according to Jefferies. For Flipkart, the stakes go beyond food — it is preparing for a public listing and is seeking new growth engines.

Flipkart had previously explored entering food delivery through ONDC about two years ago, alongside peers such as Ola and Paytm, but that plan did not move beyond initial discussions.

India’s food delivery market has sharply consolidated over the past few years. Zomato and Swiggy dominate the space after a series of exits by smaller players. Outside India and China, brokerages note, most major markets have stabilised into three or four operators, often led by a single dominant player.

Source: Money Control