Tech
Tech
Apple today announced its next generation lineup of iPhone, starting with the entry-level iPhone 17. iPhone 17 features an upgraded display, better front and rear cameras, and more enhancements. All of these upgrades are offered at the same $799 starting price as the outgoing iPhone 16.
The new iPhone 17 has a larger 6.3-inch display, with ProMotion high-refresh rate support for the first time. It also supports always-on mode to show your lock screen in a dimmed state. The iPhone 17 is also powered by the brand new A19 chip for faster CPU and GPU performance. Here’s more new features …
The A19 CPU features a six-core design. GPU performance also sees an upgrade; Apple says it is 20% faster than the A18 chip in last-year’s iPhone 16.
The iPhone 17 display has also been upgraded with improved brightness up to 3,000 nits. A new anti-reflective coating also helps make the iPhone more readable in harsh indoor and outdoor lighting. A new Ceramic Shield 2 cover glass protects the phone from drops and dings.
When watching video, the efficiency of the ProMotion display helps to deliver up to 8 hours of video watching time on a single charge.
Regarding the camera system, Apple has revamped the front selfie camera with a new sensor that is about twice as large. Apple also says the sensor is optimized to take selfies in any orientation.
You can actually take a landscape selfie without having to physically rotate your device. When the phone detects other people in the frame, this aspect ratio change can happen automatically, with a feature that Apple brands as Center Stage.
On the rear of the phone, there are still two camera lenses. However, the ultra-wide lens has been upgraded with a new higher-resolution 48-megapixel sensor.
The iPhone 17 is available in five new colors, black, white, mist blue, sage and lavender. iPhone 17 starts at the same $799 price point, but now with 256 GB storage.
Apple today unveiled the iPhone Air, an all-new kind of iPhone featuring an ultra-thin design.
The iPhone Air is just 5.6mm thick, making it the thinnest iPhone ever. The frame is made of titanium with a polished finish. The device features Ceramic Shield 2 with 3x better scratch resistance, on both sides of the device for the first time. Apple says that it is the most durable iPhone ever. A new plateau spans the entire rear width of the device and contains the rear camera, front camera, speaker, and Apple Silicon.
It features a 6.5-inch OLED display with ProMotion, with up to 3,000 nits of peak outdoor brightness — the highest ever on iPhone. The front glass also features a 7-layer antireflective coating to reduce glare and distractions, and be more readable in bright lighting conditions.
The iPhone Air features a single 48-megapixel rear fusion camera, with 1x and 2x modes from one camera. A 18-megapixel front-facing camera features Center Stage that uses AI to automatically expand the field of view and rotate the frame for you based on how many people are on the screen. A square sensor allows four different composition sizes, so you don't need to rotate the phone to take a landscape selfie.
New features combines the front and rear cameras, with dual-capture video. Stabilization from the front camera keeps you in frame, while rear camera lets you zoom in.
The iPhone Air features the A19 Pro chip, featuring a six-core CPU. The GPU is updated with the second generation of Dynamic Caching, doubled math rates, and unified image compression.
It also contains the new C1X custom modem that's twice as fast. A new custom-designed N1 chip integrates Wi-Fi 7, Bluetooth, and Thread connectivity. It is eSIM only.
The iPhone Air takes the place of the "Plus" model in the lineup, sitting above the standard iPhone 17 but below the iPhone 17 Pro.
The iPhone Air comes in Space Black, Cloud White, Light Gold and Sky Blue. Pricing starts at $999. Pre-order start on Friday, with availability on September 19.
Apple today introduced the iPhone 17 Pro and iPhone 17 Pro Max.
Both devices feature a new aluminum unibody design, with the Ceramic Shield now protecting both the front and back sides. Apple says the rear Ceramic Shield is 4x more resistant to cracks compared to the back glass on previous iPhone models.
New color options include Silver, Deep Blue, and Cosmic Orange.
A larger rear camera plateau houses three 48-megapixel cameras, and the antenna system wraps around it. The upgraded Telephoto camera offers up to 8x optical zoom, which is up from the 5x limit on the iPhone 16 Pro models. Plus, there is now an 18-megapixel front camera with Center Stage support.
Other key features for these devices include an A19 Pro chip with a 6-core CPU and 6-core GPU for up to 40% faster sustained performance compared to iPhone 16 Pro models, a larger battery, a vapor chamber cooling system for improved thermal management, and much more.
Apple says the iPhone 17 Pro Max offers the longest battery life of any iPhone model ever, with up to 39 hours of video playback per full charge.
In the U.S., the iPhone 17 Pro starts at $1,099 with 256GB of storage, and the iPhone 17 Pro Max starts at $1,199 with 256GB of storage.
Pre-orders start Friday, September 12, ahead of deliveries to customers and in-store availability beginning Friday, September 19.
iOS 26 will be released on Monday, September 15.
