EsportsXO partners with Abu Dhabi Gaming to drive MENA expansion

BENGALURU/ABU DHABI: EsportsXO, an esports tournament management firm, on Thursday, announced a strategic partnership with Abu Dhabi Gaming, as part of its expansion into the MENA region. XO will establish its regional headquarter in Abu Dhabi. This collaboration is aimed at fostering the growth of Abu Dhabi’s local gaming ecosystem and will enable both companies to seize the emerging opportunities in this growing sector.

With a projected valuation of $397.21 billion by 2029, the global gaming industry is on a sturdy growth track and the MENA region is rapidly emerging as one of its largest markets. By setting up its regional hub in Abu Dhabi, XO aims to position itself at the epicentre of this dynamic landscape, poised to tap into a market ripe for expansion.

Vikas Goel, Founder, XO, said in a statement, “Working with Abu Dhabi Gaming is a major step for XO as we look to expand our presence in one of the world’s most exciting gaming regions. We are eager to contribute to the development of the local gaming ecosystem, nurture homegrown talent, and bring world-class gaming experiences to the MENA region. This reinforces our commitment to expanding our global footprint while fostering meaningful connections with gamers and industry leaders across the region.”

Abu Dhabi Gaming hosts over 100 gaming companies. By joining forces with Abu Dhabi Gaming, XO becomes the first tournament platform to be part of this ecosystem with the aim to pave the way for more immersive and large-scale gaming experiences in the MENA region.

Marcos Muller-Habig, Director at Abu Dhabi Gaming, said in a statement, “We are excited to welcome XO to the Abu Dhabi Gaming ecosystem. Their expertise in esports tournaments and community building will play a crucial role in elevating Abu Dhabi’s position as a global gaming hub. Together, we aim to shape the future of gaming in MENA, while providing the platform for local and global talent to achieve the goal of enhancing the growth of Abu Dhabi Gaming’s ecosystem”

XO’s Abu Dhabi office will focus on key growth areas, including regional esports programs, partnerships with publishers, and innovative advertising solutions. This partnership is expected to create a significant amount of jobs over the next five years and support the development of local talent.