How one company is redefining IT support for startups by cutting costs, not corners

Within the dynamic world of startups, the place each second counts and sources are valuable, having a dependable IT associate could make all of the distinction. For the previous 20 years, one firm has been silently shaping the technological spine of India’s startup ecosystem. That is the story of Nurture IT, an organization that has grown from humble beginnings to grow to be the trusted IT associate for quite a few SMBs and startups throughout India.

Deepak Srinath, Founder, Nurture IT, recollects the corporate’s origins. “Whereas we have been mere laptop computer suppliers to many startups, they might attain out for assist since distributors of different providers like community, web and so forth., weren’t responsive sufficient,” he says.

This statement led to an important realisation: in our interconnected world, IT infrastructure is a fancy ecosystem the place each element must work in concord. Deepak recognised a niche out there – a necessity for an end-to-end IT resolution supplier that understood the distinctive challenges confronted by early-stage startups and international subsidiaries scaling in India.

“Nurture IT, because the identify suggests, is the primary of its form, end-to-end IT/Telco system integrator sharply targeted on early-stage/funded startups and international subsidiaries scaling in India,” Deepak explains.

Slicing prices, not corners

What units Nurture IT aside within the crowded IT vendor panorama is its deep understanding of the startup ecosystem and its dedication to offering worth with out compromising high quality. “Nobody is aware of startups higher than us,” Deepak says. “Twenty years of handholding and being part of the expansion journey of present unicorns provides us the distinct benefit of advising purchasers on ‘what to purchase’ and ‘when to purchase’.“

This experience permits Nurture IT to transcend being simply one other IT vendor. It positions itself as a trusted advisor, serving to startups make knowledgeable selections about tech infrastructure. From fundamental {hardware} like laptops and printers to advanced community setups, firewalls, and data safety techniques, Nurture IT affords a complete suite of providers that grows with their purchasers.

Deepak emphasises the corporate’s cost-effective method: “We perceive that startups should be lean and environment friendly. Our purpose is to chop prices with out reducing corners. We obtain this by leveraging our deep trade information and powerful relationships with OEMs to supply the very best options on the best costs.“

Staying forward of the curve

One of many firm’s core philosophies is summed up in Deepak’s phrases: “Shoppers pay for ‘outcomes’ and never for studying.” This customer-centric method has led Nurture IT to grow to be an extension of their purchasers’ groups, typically functioning as an outsourced IT division for startups that have not but reached the size to make use of full-time IT workers.

“We actually grow to be their outsourced IT division,“ Deepak emphasises. “Proper from delivering gadgets as of yesterday, offering IT helpdesk providers, we take away an enormous load off their shoulders.“

However within the fast-paced world of expertise, standing nonetheless means falling behind. Nurture IT has managed to remain related for 20 years by continuously reinventing itself. Deepak has developed a singular administration precept he calls CBOOT – Conceive, Construct, Function, Optimise, and Switch.

“I get my fingers soiled by personally constructing SOPs or architecting any new enterprise mannequin,” he explains. “As soon as it is properly oiled and useful, I hand it over to a group to handle and go about fixing a brand new shopper problem.“

This method has allowed Nurture IT to broaden its providers organically, including IT warehousing, work-from-home logistics, data safety, and even growing a B2B SaaS asset administration device. It launched a compelling asset-leasing mannequin for bootstrapped firms, additional demonstrating its dedication to offering cost-effective options.

Deepak credit his group members Pracilla Paulraj, Enterprise Head, Nurture IT; Arun Prashanth, Workplace Administrator, Nurture IT; and Manjunath HM, Supervisor – B2C Gross sales, Nurture IT , for his or her work and position within the firm’s success. He additionally credit Nayana Deepak, Companion at Nurture IT, and his life associate, for her unwavering help through the difficult instances.

As Nurture IT appears to the long run, it isn’t resting on its laurels. With an eye fixed on rising developments, the corporate is growing new options in stealth mode, notably in data safety. It’s additionally increasing its footprint inside India and exploring alternatives to supply IT helpdesk providers to its purchasers’ abroad places of work.

“Every thing we do, we do it for you,” Deepak concludes, encapsulating Nurture IT’s unwavering dedication to shopper success. This dedication, mixed with the power to supply top-notch options whereas conserving prices in verify, has made Nurture IT an indispensable associate in India’s startup revolution.