How Rannkly is helping businesses manage their online reputation and customer engagement

In at present’s digital age, managing buyer suggestions successfully is essential for companies aiming to thrive and develop. Rannkly emerged as an answer to the more and more complicated problem of dealing with buyer critiques throughout a number of platforms.

Based by Vishnu Sharma, Mihir Bharadwaj, and Shobhit Singh in 2021, Rannkly got down to simplify evaluation administration, improve on-line popularity, and foster higher buyer engagement for companies of all sizes.

The inspiration behind Rannkly stemmed from a big ache level noticed by its founders.

Companies usually wrestle with managing critiques scattered throughout varied platforms, leading to delayed responses and missed alternatives to handle buyer issues. This fragmentation not solely hampered buyer satisfaction but in addition negatively impacted enterprise development and popularity.

Vishnu, Mihir, and Shobhit, all hailing from strong know-how backgrounds with expertise at corporations like Lambdatest, HCL, Microsoft, and Public Sapient, recognized this hole available in the market.

They envisioned a platform that will not solely streamline evaluation administration but in addition remodel damaging suggestions into constructive buyer experiences. This imaginative and prescient led to the conception of Rannkly in early 2021.

From idea to launch

The journey from concept to implementation was each difficult and exhilarating. The founders initially raised an angel spherical of Rs 26 lakh to kickstart their venture.

By September 2021, the Noida-based startup launched its Minimal Viable Product (MVP) internet utility, which included important options for managing buyer critiques. This milestone set the inspiration for additional growth and enhancement of the platform. 

The startup’s mission was clear: to empower companies with progressive instruments to handle their on-line popularity, interact clients extra successfully, and help enterprise development. This mission was mirrored within the platform’s complete function set, which included AI-powered evaluation assortment and evaluation, real-time notifications, automated responses, sentiment evaluation, and extra.

Increasing capabilities and market attain

Persevering with its momentum, Rannkly expanded its choices in October 2022 with the launch of each internet and cellular functions. The launch made the platform extra accessible and user-friendly, catering to a broader viewers.

The flexibility to handle critiques and buyer interactions on-the-go considerably enhanced the worth proposition for companies.

In January 2023, Rannkly raised Rs 1.25 crore from 100X VC, which helped the startup scale its operations and additional improve its platform’s capabilities.

Key options and companies

Rannkly’s platform is designed to supply companies with a complete suite of instruments for managing buyer critiques and enhancing engagement. The important thing options embrace:

1. Evaluation Administration: Rannkly helps companies accumulate, monitor, analyze, and reply to buyer critiques with the help of synthetic intelligence (AI). This contains real-time notifications, automated responses, and sentiment evaluation to know buyer suggestions higher.
2. Social Media Administration: The platform presents a dashboard for content material planning, multi-channel publishing, and put up scheduling with efficiency metrics for platforms like Instagram and Fb.
3. Marketing campaign Administration: It helps SMS, E-mail, and WhatsApp campaigns, permitting companies to create, automate, monitor outcomes, and generate useful insights.
4. Messaging Administration: Streamlining messaging efforts by way of organized inboxes and fast reply choices, Rannkly helps companies save time and sources whereas reaching clients successfully.
5. Ticketing Administration: Remodeling critiques, social feedback, and survey responses into help tickets, the platform permits companies to proactively tackle points earlier than they escalate.
6. Web site Widgets: Customizable chat widgets for improved shopper communication, lead technology, and customer engagement are a part of the platform’s choices.
7. Rannkly Varieties: A straightforward-to-use type builder for creating user-friendly on-line varieties, accumulating information, and gaining insights by way of analytics.

Differentiating from opponents

Rannkly distinguishes itself from different review management and buyer engagement platforms by way of a number of distinctive options and benefits.

Before everything, Rannkly presents an all-in-one platform that integrates an entire suite of instruments for evaluation administration, social media administration, marketing campaign administration, messaging, ticketing, web site widgets, and varieties.

This complete integration permits companies to handle all elements of buyer engagement from a single platform, considerably simplifying operations and bettering effectivity. 

One in every of Rannkly’s standout options is its automated response system. By using AI-driven automated responses, companies can reply to buyer critiques rapidly and constantly, enhancing buyer satisfaction and guaranteeing well timed engagement.

Moreover, Rannkly gives rapid alerts for brand spanking new critiques and suggestions, permitting companies to reply promptly and keep a constructive on-line popularity.

The platform’s customizable widgets and varieties supply companies the flexibleness to tailor their buyer engagement instruments to their particular wants. This adaptability ensures that Rannkly can accommodate the distinctive necessities of various companies and industries, making it a flexible resolution for varied market segments.

Rannkly’s intuitive design and user-friendly interface make it simple for companies to navigate and make the most of its intensive options with no steep studying curve. Moreover, the cellular app ensures that companies can handle buyer engagement on-the-go, sustaining responsiveness and effectivity even when away from the workplace.

The platform gives detailed analytics and reporting instruments, providing insights into evaluation efficiency, social media engagement, marketing campaign success, and extra.

These complete analytics allow companies to make data-driven selections, optimize their methods, and enhance general efficiency. 

Rannkly’s ticketing system is one other essential function that units it aside. This method permits companies to rework critiques, social feedback, and survey responses into help tickets, enabling proactive challenge decision earlier than issues escalate. This function is essential for sustaining excessive ranges of buyer satisfaction and addressing issues promptly.

The platform helps multi-channel engagement, together with social media, SMS, e-mail, and WhatsApp, guaranteeing that companies can attain clients by way of their most well-liked communication strategies.

Organized messaging options, equivalent to inbox administration and fast replies, streamline buyer communication, saving time and bettering effectivity. Rannkly is designed to scale with companies, supporting their development and growth wants.

The platform can deal with growing volumes of critiques, messages, and engagement actions as companies develop, guaranteeing that it stays a useful instrument as companies broaden.

Devoted buyer help and complete coaching classes are additionally supplied by Rannkly, aiding companies with any points or questions and guaranteeing clean operation and optimum use of the platform.

In response to the corporate, Rannkly’s on-line platform has onboarded over 600 resorts inside a yr and has helped enhance buyer satisfaction and enterprise development.

Achievements and development

By June 2024, Rannkly had partnered with over 500 manufacturers and expanded to greater than 1,800 areas. Notably, the startup’s Q3 income reached a formidable Rs 1 crore.

The startup’s goal clients primarily embrace companies within the hospitality, healthcare, training, and leisure industries which can be centered on managing their on-line popularity and bettering buyer engagement.

A few of its notable shoppers are Clarks Motels & Resorts, Delight Motels, Radisson Blu, Lemon Tree Motels, Sterling Vacation Resorts Restricted, MGM Muthu Motels, Blue Tokai Espresso Roasters, Sarovar Motels, Jaypee Hospital, and Ramoji Movie Metropolis.

The startup claims that its on-line platform has the power to ship complete analytics and reporting instruments and has helped companies make data-driven selections, optimize their methods, and enhance general efficiency.

In contrast to others, Rannkly gives deep insights into buyer sentiment and behavior with the assistance of superior AI integration.

Future plans

Trying forward, Rannkly plans for continued development and innovation. By March 2025, the startup goals to be current in over 5,000 areas with a projected month-to-month income of Rs 1 crore.

It’s also centered on introducing new AI-driven options for enhanced buyer interplay, increasing its market attain to new industries and geographies, and constructing strategic partnerships to supply built-in options for its shoppers.