India’s festive season, especially Diwali, is known for bringing joy, celebration, and a shopping surge that lights up households across the country.
According to a report by Datum, the Diwali season saw a Gross Merchandise Value (GMV) of approximately Rs 100,000 crore (around $12 billion) across online platforms—a 23% jump from the previous year.
But behind the scenes of this record-breaking rush is the immense pressure faced by e-commerce sellers as customers place their orders last minute due to their busy schedules. For small and medium-sized businesses, this presents both an opportunity for growth and the challenge of meeting the logistics expectations that quick commerce players have set.
Not every business can be present on quick commerce websites. Especially when it comes to festive purchases like Fashion, Jewellery, and Home Decor, where people are looking for variety.
To help these businesses keep up, logistics startup Shipyaari stepped up by offering same-day and next-day delivery with Shipyaari Sprint, a service designed for high-demand periods like Diwali, where getting orders to customers quickly and reliably is crucial.
Yeh Naya India Hai Adjust Nahi Karega Sirf Sprint Karega
In mid-September 2024, as businesses across the country started preparing for the festive season, Shipyaari launched a creative brand campaign to reinforce its message.
“Indians today aren’t just chasing value—they’re chasing better experiences. Exposure to higher global standards has reshaped expectations, making us less tolerant to anything subpar,” said Neha Bagchi (Director, Marketing).
The “Yeh Naya India Hai Adjust Nahi Karega Sirf Sprint Karega” campaign captured attention with relatable stories about fast deliveries and the new-age spirit of convenience.
Through a series of videos, the campaign showcased scenarios where Shipyaari’s Sprint service made a real difference. These stories resonated with audiences by emphasizing that in today’s fast-paced world, people don’t want to wait. And with Shipyaari Sprint, they don’t have to.
“With Sprint, we’ve shifted the spotlight to these redefined expectations and how we can elevate every delivery interaction. It’s about delivering more than just speed; it’s about ensuring that convenience and quality shape every customer experience,” Bagchi added.
Managing Diwali’s unprecedented demand with Shipyaari Sprint
For many small and medium enterprises (SMEs) selling online, especially during the festive season, logistics can be a tough hill to climb. The demand for quick delivery, combined with the sheer volume of orders, often leaves smaller sellers overwhelmed.
During Diwali, orders for Shipyaari’s clients spiked to nearly three times the regular volume. Yet, many sellers found themselves able to handle the pressure by offering same-day and next-day delivery, thanks to the tools and support Shipyaari Sprint provided.
In conversation with ISN, Vishal Totla, Co-founder of Shipyaari said “This Diwali season, Shipyaari successfully met all delivery promises, even with high demand, thanks to our strong network of dedicated routes and our ability to reach the highest number of pincodes and cities across India. With plans to expand to all Tier 1 cities by the end of the financial year, we’re excited to bring this level of service to even more people and businesses, helping them meet their customers’ needs with speed and reliability.”
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The impact of same-day and next-day delivery
For e-commerce brands, delivering on time can mean the difference between a positive review and a cancelled order. Shipyaari Sprint was designed specifically to address these high-demand periods.
By providing dedicated account managers, customized pickup schedules, and a 100% pickup guarantee, Shipyaari’s team worked closely with each business to ensure they could stay on track.
One of Shipyaari’s clients, an online gifting brand specializing in flowers, cakes, and other personalized items, shared how crucial their support had been.
The brand faced high rates of cancellations and Return to Origin (RTO) issues due to delayed deliveries. By working with Shipyaari Sprint, however, they saw a 99% delivery success ratio and a 100% success on first delivery attempts in top cities like Mumbai, Pune, and Bangalore.
Focused on expanding Shipyaari Sprint for more businesses
As India’s e-commerce market continues to expand, Shipyaari founders—Nayaan Ratandhayara and Vishal Totla—now aim to make fast delivery services accessible to businesses of all sizes.
The company has already expanded its reach to over 40 cities across the country and is working to extend same-day and next-day delivery to even more locations to serve more businesses.
“With Shipyaari Sprint, we are on a mission to redefine express logistics by setting new benchmarks for speed and reliability. We envision a future where a 30-hour delivery from one corner of India to another becomes the norm, empowering e-commerce businesses to meet and exceed customer expectations faster than ever before. By pushing the boundaries of logistical excellence, we are not just meeting the demands of today’s India, but are shaping the future of e-commerce in India,” said Nayaan Ratandhayara, co-founder and CEO of Shipyaari.