The Indian clothing industry is witnessing an unprecedented boom, driven by the rise of e-commerce, dropshipping, and globalization. With fast fashion evolving at lightning speed, brands now introduce new designs and fabrics almost daily, catering to ever-changing consumer preferences. Online retailers and improved shipping methods have made it easier than ever for international brands to penetrate the Indian market, creating a competitive landscape where innovation and efficiency are key.
Indiseam understands this high demand of gold rush, and has been selling shovels in the market by offering end-to-end garment services. They are a fashion design and sourcing company that specializes in transforming creative ideas into tangible results. From designing, pattern making, and 3D garment design to manufacturing, dyeing, printing, and quality control, their bespoke solutions cater to the unique needs of fashion brands and businesses. With a dedicated team passionate about craftsmanship, Indiseam ensures every project reflects precision and attention to detail, setting new benchmarks in the industry.
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We sat down with the Co-Founder – Ayushman Talwar, for an one on one interview, in helping us understand their startup better, and learn about their goals and vision. Do go through their interview conducted by Desi Founder Team.
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We started Indiseam because we noticed a significant communication gap between buyers and suppliers in the fashion industry. While there are numerous manufacturers available, many people, especially those just starting out, struggle with understanding what’s right for their brand. They often feel overwhelmed by the complexities of sourcing, design, and production.
We identified this as a major pain point in the market-entrepreneurs and companies often don’t know where to begin or how to navigate the overwhelming tasks that come with building a fashion business. Our goal with Indiseam is to bridge that gap by offering a seamless, supportive experience that guides brands through the entire process, from design to sourcing, while easing the burden and making the process more efficient and manageable.
Indiseam aims to transform the fashion industry for designers and small businesses by acting as an agency that provides personalized, hands-on support throughout the design, sourcing, and production process. We recognize that designers and small businesses often face challenges in navigating the complexities of fashion manufacturing – whether it’s communication barriers with suppliers, sourcing quality materials, or managing production timelines.
What sets us apart is our specialized services, such as 3D garment designing and tech pack creation, which are key differentiators in the market. These innovative services allow us to bring a designer’s vision to life with precision and efficiency, ensuring clear communication with manufacturers and reducing costly mistakes in the production process.
Our goal is to simplify this journey by offering expert guidance and customized solutions. We work directly with brands to understand their specific needs and connect them with the right suppliers and manufacturers, ensuring smooth communication and high-quality results. By handling the intricate details of the production process, we enable designers and small businesses to focus on what they do best-creating innovative designs-while we manage the logistics and make the journey from concept to finished product as seamless as possible.
The name “Indiseam” is deeply rooted in the technical design background of our founding team. As experts in fashion design, we recognize that a seam is the joint that holds fabrics together, and it’s a crucial element in garment construction. One particular type of seam, the French seam, is known for being one of the strongest and most durable, symbolizing quality and longevity.
We wanted our brand name to reflect both strength and craftsmanship while honoring India’s rich textile heritage. By combining “India” with “seam,” we created “Indiseam” to represent the strength, precision, and durability we bring to the fashion industry. The name embodies our commitment to providing top-notch, reliable services that seamlessly connect designers and manufacturers, ensuring high-quality and long-lasting results for every brand we work with.
We take a meticulous and hands-on approach to sourcing the finest materials for our projects. Our team leverages a combination of extensive industry knowledge, strong relationships with trusted suppliers, and an eye for quality to ensure we select only the best fabrics and materials for each project.
We begin by understanding the unique needs and vision of our clients, which helps us recommend materials that align with their designs, budget, and sustainability goals. We work closely with a network of reputable suppliers, many of whom we’ve built long-term partnerships with, ensuring that we have access to high-quality, diverse options. Additionally, we prioritize sourcing materials that meet ethical and sustainable standards, as we believe it’s important to consider the environmental impact of the fashion industry.
Technology, especially 3D garment design, plays a crucial role in our process at Indiseam. We find that it’s incredibly useful in bringing a designer’s vision to life with greater precision and efficiency. Instead of relying solely on traditional methods, which can sometimes lead to miscommunication or mistakes, 3D garment design allows us to create realistic, virtual prototypes of garments. This helps designers see their ideas come to life in a way that’s much clearer, even before any fabric is cut or stitched.
The ability to make adjustments quickly in a digital environment not only saves time but also ensures that we can perfect every detail before moving on to production. It also reduces the risk of errors, helping us avoid costly mistakes that might arise from physical samples. Ultimately, 3D garment design helps us work more closely with our clients, giving them a tangible preview of their designs and allowing for quicker decision-making. It’s a tool that truly enhances creativity, communication, and efficiency throughout the entire design and production process.
At Indiseam, ensuring our products meet the highest standards is something we take very seriously. We follow a detailed, step-by-step approach to testing, starting with the materials we source. Each fabric is checked for quality, durability, and colorfastness before moving forward. Once we have the materials, we create prototypes or samples, which undergo a thorough evaluation to check for fit, construction, and overall quality. During production, we have a proper quality checklist in place, where we carefully monitor each stage–ensuring the stitching, fabric, and finishing meet our standards.
We also check for any defects to make sure everything aligns with the design. Additionally, we partner with reliable testing labs to ensure that all our garments meet industry standards for factors like washing performance, fabric resistance, and safety. This process ensures that the products we deliver are not only high-quality but also durable, functional, and ready for the market.
Our designs stand out because we focus on combining creativity with precision, ensuring every detail aligns with our client’s vision while maintaining high standards of craftsmanship. What makes our designs unique is the blend of innovation, functionality, and a deep understanding of the fashion industry. We go beyond just creating beautiful garments; we prioritize the practicality of each design, considering factors like fabric selection, fit, and wearability, to ensure the final product not only looks great but also performs well.
We cater to different client needs by offering personalized, flexible services. Each brand has its own identity, and we take the time to understand their goals, aesthetics, and target market. Whether it’s a designer looking for high-quality tech packs and 3D garment designs or a small business in need of end-to-end support from concept to production, we tailor our services to fit those specific requirements. We pride ourselves on our ability to be adaptable, ensuring that each design we create aligns with our clients’ unique vision, no matter the size or scope of the project.
We actively integrate eco-conscious practices throughout every stage of our process. We urge our manufacturers to use sustainable materials, such as organic fabrics, recycled textiles, and eco-friendly dyes, ensuring that the products we create have a minimal environmental impact. We also prioritize working with suppliers who are committed to ethical and sustainable practices.
In addition, we leverage 3D garment design technology to reduce waste. By creating digital prototypes before moving to physical production, we minimize fabric waste and can make design adjustments early on, avoiding unnecessary use of resources. We also encourage our clients to adopt sustainable production methods and focus on creating long-lasting, timeless designs that go beyond fast fashion trends. Furthermore, we partner with charities to donate excess production, ensuring that surplus items benefit those in need while reducing waste.
Sustainability is woven into everything we do, and we continuously strive to innovate and ensure that the fashion we create is both beautiful and responsible.
Our most significant eco-friendly initiative is our use of 3D garment design technology, a game-changer in sustainable fashion. This innovative approach allows us to create highly detailed digital prototypes of garments before moving into physical production. By doing so, we eliminate the need for multiple physical samples, drastically reducing fabric waste and unnecessary material use. With 3D design, we can make instant adjustments to fit, style, and construction, ensuring that the final product meets both quality and aesthetic expectations before a single piece of fabric is cut.
This process not only conserves resources but also shortens production timelines, making our operations more efficient and less wasteful. As for other eco-conscious practices and materials, these have been addressed in the previous question, highlighting our holistic commitment to sustainability across all stages of our process.
Ensuring ethical practices throughout our supply chain is a top priority, and we’ve established a comprehensive approach to achieve this. First, we start with careful supplier selection. We only partner with suppliers and manufacturers who align with our values around fair labor, safe working conditions, and adherence to ethical labor standards. Each partner undergoes a rigorous vetting process before we work with them. Next, we maintain accountability through regular audits and assessments. These audits include on-site visits, policy reviews, and even conversations with employees to ensure compliance with ethical practices.
This hands-on approach helps us identify and address any areas that need improvement. Education also plays a big role. We collaborate with our partners to raise awareness about ethical practices and provide support to help them enhance their processes when needed. Finally, we believe in transparency. We maintain open communication across our supply chain, which not only ensures alignment with our standards but also fosters trust among our clients and customers.
At Indiseam, we view ethical practices as fundamental to who we are. It’s not just about compliance; it’s about creating a positive impact throughout our operations.
While we sign NDA’s with most of our clients to maintain confidentiality, we’re proud to share that we’ve collaborated with notable brands like Diris and Onhete. These partnerships have played a significant role in Indiseam’s growth by allowing us to showcase our commitment to quality, sustainability, and innovation. Working with them has given us the opportunity to handle large-scale, high-standard projects, which has strengthened our expertise in delivering exceptional results. These collaborations have also helped us refine our processes and reinforce our reputation as a trusted and reliable partner in the fashion industry.
Additionally, such partnerships often open doors to new opportunities by demonstrating our capabilities to other potential clients who value the same level of excellence and ethical standards that Indiseam upholds.
We tailor our services to meet the unique needs of fashion brands, retailers, and e-commerce businesses by focusing on their individual goals and challenges. By understanding each client’s vision, target market, and brand identity, we create personalized strategies, whether it involves designing a unique collection, sourcing specialized materials, or adhering to specific sustainability goals. Our approach includes scalable production options, adapting to both small-batch production for startups and large-scale orders for established retailers, ensuring flexibility and accessibility. Utilizing advanced 3D garment design technology, we help clients reduce costs, speed up development, and minimize waste by allowing them to approve digital prototypes before creating physical samples.
We also assist in sourcing sustainable and innovative materials that align with a brand’s values, while emphasizing efficient supply chain management to ensure quick turnaround times, especially for e-commerce businesses. From concept to final delivery, we provide end-to-end support, including quality checks and logistical guidance, while maintaining close collaboration with clients to integrate their feedback at every stage. This client-centric approach ensures each business receives tailored solutions that drive success and align with their unique needs.
To stand out in the crowded apparel and fashion industry, we focus on two key aspects: innovation through technology and a personalized approach to every client. Our use of 3D garment design technology allows us to streamline the design process, reduce waste, and offer clients the ability to visualize and adjust their designs digitally before moving to physical production. This not only saves time and resources but also gives us a competitive edge in an industry that’s becoming more tech-driven.
What really sets us apart, though, is our commitment to tailoring our services to meet the unique needs of each client. Whether it’s a small brand or a larger retailer, we take the time to understand their specific challenges and goals, and we customize our solutions to help them succeed. This personalized approach builds strong, long-term relationships and ensures that we’re providing real value every step of the way.
We ensure a personalized and seamless experience for our clients by prioritizing clear communication, flexibility, and tailored solutions. First, we take the time to understand each client’s unique vision and objectives. This allows us to craft strategies that align with their specific needs, whether it’s design, sourcing, or production. Throughout the process, we maintain open lines of communication, providing regular updates and actively listening to feedback. This ensures that clients feel involved and informed every step of the way, and any adjustments can be made promptly.
We understand that timelines and needs can change, so we adapt our approach to accommodate evolving requirements. Whether it’s adjusting production volumes or shifting timelines, we are responsive and committed to delivering a smooth experience.
By offering customized solutions, maintaining clear communication, and being flexible, we create a seamless experience that helps build trust and long-lasting relationships with our clients.
Our expertise in fashion brand consultation is designed to help small businesses elevate their clothing lines by providing a holistic approach to brand development. We work closely with our clients to understand their vision, target audience, and unique identity, allowing us to craft personalized strategies that set them apart in the market. Our deep knowledge of fashion sourcing enables us to connect businesses with high-quality materials and reliable manufacturing partners, ensuring both affordability and premium results.
By staying attuned to current trends and innovative techniques, we help small businesses design collections that resonate with modern consumers while aligning with sustainable and ethical practices. From conceptualization to production, we offer end-to-end support, ensuring every stage of the process reflects the brand’s goals and maintains exceptional quality. By focusing on scalable solutions and providing insights into effective market strategies, we empower small businesses to grow and thrive in an increasingly competitive industry.
Staying ahead of trends in the dynamic fashion world is integral to our approach. We actively monitor global fashion movements, consumer behavior, and technological advancements to ensure our offerings remain relevant and innovative. By leveraging insights from industry research, attending trade shows, and collaborating with forward-thinking partners, we adapt to emerging trends quickly and effectively. We also place a strong emphasis on sustainability and ethical practices, recognizing their growing importance in the industry.
This enables us to help brands create collections that not only align with current trends but also anticipate the future demands of conscientious consumers. Our ability to adapt is further strengthened by the diverse range of projects we undertake, allowing us to refine our processes and stay responsive to the changing needs of the fashion landscape. At Indiseam, we are committed to ensuring our clients remain at the forefront of the industry.
Indiseam operates with a flexible business model that focuses on facilitating high-quality garment production and providing specialized services to the fashion industry. We do not manufacture garments directly; instead, we coordinate with trusted production partners to ensure our clients’ designs are brought to life with precision and quality. Revenue is generated through sourcing and production facilitation fees, where we manage the entire process, from identifying reliable manufacturers to overseeing the production workflow. In addition to production management, we offer standalone services such as tech pack designing, charged on a per-tech-pack basis, and 3D garment design, providing clients with advanced tools to visualize their creations.
These services cater to brands seeking specific expertise without committing to larger production projects. Our adaptable model allows us to meet the unique needs of each client, ensuring we provide value across various stages of their operations while maintaining a steady and scalable revenue stream.
Indiseam’s profit margins vary depending on the scope of the project, the complexity of services provided, and the volume of production facilitated. We maintain healthy margins by optimizing our sourcing processes, leveraging strong relationships with production partners, and streamlining operations to minimize overhead costs. Balancing affordability with quality is central to our approach. We achieve this by carefully selecting manufacturing partners who adhere to high standards while offering competitive pricing.
Additionally, our expertise in sourcing allows us to procure quality materials at cost-effective rates, ensuring that clients receive the best value without compromising on the finished product. Our pricing strategy is transparent and designed to reflect the level of detail and effort involved, whether it’s tech pack creation, 3D garment design, or managing large-scale production. This balance enables us to sustain profitability while building long-term relationships with clients who trust us to deliver consistent results.
Our future goals focus on enhancing our service offerings, embracing innovation, and expanding our reach to serve a global clientele. We aim to further integrate advanced technologies, such as AI-driven design tools and enhanced 3D visualization, to streamline the development process and offer even more value to our clients. Sustainability remains a core priority, and we plan to increase our focus on eco-friendly sourcing and ethical production practices, aligning with the growing demand for conscious fashion. International expansion is a key component of our long-term strategy.
By building partnerships with production facilities and suppliers in new regions, we aim to provide clients with access to a wider range of materials, manufacturing capabilities, and localized expertise. This will allow us to better serve global fashion brands and emerging markets while maintaining our commitment to quality and affordability. Through these efforts, Indiseam aspires to become a trusted, internationally recognized partner for fashion brands, retailers, and e-commerce businesses, helping them bring their creative visions to life on a global scale.
The most rewarding aspect of running Indiseam is the opportunity to bring creative visions to life and help fashion brands succeed. Seeing a concept evolve from an idea to a tangible product that resonates with consumers is incredibly fulfilling. It’s rewarding to know that our expertise and services play a key role in helping our clients navigate the complex world of fashion, from design to production. Additionally, the relationships we build with clients and partners are a major highlight. Collaborating with talented designers, manufacturers, and other industry professionals to deliver high-quality, innovative products fosters a sense of shared achievement.
Moreover, knowing that we are helping brands grow, scale, and succeed- whether it’s a small startup or a well-established retailer- adds a personal sense of accomplishment. Being part of their journey, seeing their collections hit the market, and contributing to their long-term success makes our work not just a business but a passion.
Balancing day-to-day operations with maintaining a creative vision is a key part of running Indiseam. We achieve this balance by creating structured processes for our operational tasks while ensuring that creativity remains at the heart of what we do. Our team is dedicated to staying on top of project timelines, client communications, and production schedules, which allows us to keep operations running smoothly. At the same time, we set aside dedicated time for brainstorming, exploring new design trends, and collaborating on innovative solutions. We encourage creativity by fostering a collaborative environment where ideas can be freely shared and discussed.
This not only ensures that our clients receive unique, forward-thinking designs but also keeps us inspired and connected to the ever-evolving fashion landscape. By maintaining clear boundaries between operational tasks and creative work, we ensure both aspects are given the attention they deserve. This balance enables us to consistently deliver high-quality products while pushing the boundaries of fashion design.
To budding entrepreneurs in the fashion industry, my advice would be to stay true to your vision while remaining adaptable to the ever-changing landscape. The fashion industry is dynamic, and success often comes from a deep understanding of your target audience and a strong sense of purpose.
Focus on building a solid foundation early on- whether that’s developing your brand identity, understanding your market, or establishing strong relationships with suppliers and manufacturers. Quality and consistency are crucial, but so is innovation. Keep an eye on trends, but don’t be afraid to carve out your own niche that reflects your unique perspective. Sustainability is also becoming increasingly important in fashion, so consider incorporating eco-friendly practices and ethical sourcing into your brand from the start. It can set you apart and resonate with a growing base of conscious consumers.
Finally, don’t be afraid to ask for help or collaborate with others. Building a network of mentors, industry experts, and collaborators can provide invaluable insights and support as you navigate the challenges of growing a business. Stay persistent, embrace failure as a learning experience, and keep refining your craft.
That will be a wrap of the interview. Hope you enjoyed reading it, as much as we enjoyed creating it. If you too have an interesting Founder Story to share it with the world, please feel free to submit a request here.
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