Mumbai-based Atmosphere – The Store Makers Raises ₹5 Crore in Seed Round Co-led by Artha Venture Fund and PIL Italica Lifestyle

• Round co-led by Artha Venture Fund and PIL Italica Lifestyle Limited to accelerate growth and innovation in the luxury retail sector.
• Funds raised will enhance the company’s manufacturing capabilities, design capabilities, business automation and marketing reach.
• Atmosphere will establish a prototyping lab, working with hospitality and retail businesses to enhance brand perception and customer experience across all touch points.

Atmosphere–The Store Makers, a Mumbai-based innovator in bespoke retail and workspace fit-outs, has raised ₹5 crore in a seed funding round co-led by Artha Venture Fund and PIL Italica Lifestyle Limited. This fresh infusion of capital positions Atmosphere to capitalize on India’s premiumization wave, delivering cutting-edge, customizable solutions for luxury retail and workspace transformations.

With the funding, Atmosphere will expand its offerings in the premium retail, hospitality, and workplace ‘Design & Build’ segments, led by its innovative design solutions researched in its own factories. Offering unique solutions like “Store in Box” and offsite manufacturing, Atmosphere will cater to the rapid growth in retail penetration across India.

Anirudh A Damani, Managing Partner at Artha Venture Fund, said, “The premiumization of retail in India is driven by the rise of the affluent Indian consumer, whose tastes demand exceptional experiences and environments. This shift creates significant opportunities for companies like Atmosphere to address the evolving needs of luxury retail and workspace fit-outs. Backed by the founders’ deep industry expertise, robust manufacturing capabilities, and a strong order book from prestigious clients and given that India is expected to add 5 lakh stores annually from 2022-2026, Atmosphere is strategically positioned to lead the transformation of the retail and office furniture sector. This funding marks a step forward in enabling the next growth phase in India’s evolving premiumization story.”

With a track record of over 500,000 sq ft of premium retail work delivered, Atmosphere stands at the forefront of India’s growing demand for bespoke, high-quality retail environments. The rise of affluent Indian consumers has made premiumization a cornerstone of modern retail, and Atmosphere is well-equipped to lead this transformation. From its state-of-the-art 60,000 sq ft manufacturing facility to its in-house design capabilities, Atmosphere delivers end-to-end solutions that reflect precision, innovation, and the ethos of each brand they serve. With a current portfolio of high-end projects, Atmosphere is committed to setting new benchmarks in the premium retail and workspace fit-out industry.