Coimbatore-based Quartr Design, a distinguished branding and digital know-how company based in 2017, is on observe to attain a outstanding milestone of Rs 35 crore in income. The company has established itself as a frontrunner within the extremely aggressive panorama of Tier II cities, leveraging its founders’ wealthy expertise in advertising and marketing, branding, and know-how to ship top-notch companies to purchasers throughout varied sectors.
The founders of Quartr Design, Vaishnavi Venkatesh, Kumar Subramaniam, and Vigneshwaran Pitchai, collectively carry 30+ years of expertise from famend firms like Zoho and Vakilsearch. Their various experience allows the company to supply complete options tailor-made to the distinctive wants of its purchasers. Venkatesh, with a Grasp’s in Enterprise Administration & Entrepreneurship, together with Subramaniam and Pitchai, each holding engineering levels, kinds a dynamic management crew.
Quartr Design specialises in a wide selection of companies, together with Shopify improvement, efficiency advertising and marketing, branding, net and cell utility improvement, and not too long ago added companies like video manufacturing. With a rising crew of over 60 members, the company has expanded its operations past Coimbatore to Chennai, additional cementing its presence within the digital panorama.
Recognised purchasers and various sectors
Quartr Design has a powerful portfolio of purchasers, together with GRT, Freshworks, Deyga, TVS Group, and Aswin’s Sweets, amongst others. The company caters to varied sectors, akin to skincare, well being and wellness, clothes and niknaks, and actual property, serving purchasers not solely in India but additionally within the UAE, the US, and Australia. In Coimbatore, it’s a chief within the digital area and makes use of innovation and high quality to make sure the model stands out within the International Discussion board.
Achievements and milestones
Within the final seven years, the company has reached a number of vital milestones. It has efficiently constructed a robust crew and been instrumental in empowering quite a few girls entrepreneurs to run their companies efficiently. Quartr Design has helped three manufacturers with comparatively small groups attain over Rs 35 crore in annual turnover, showcasing its effectiveness in delivering outcomes.
The company has additionally earned recognition as Shopify specialists, securing a spot within the market. It has aided within the acquisition of an Australian-based well being and wellness model Love Thy Oils, and launched a SaaS utility within the Shopify market. Quartr Design participated within the angel funding spherical for Chennai-based SaaS startup, Zepic, which efficiently raised $2.1 million in pre-seed funding. Increasing its horizons, the corporate has additionally ventured into the D2C phase.
Shopper belief and high quality dedication
Purchasers select Quartr Design for its unwavering dedication to high quality and ability. The company prides itself on working as an integral a part of the manufacturers it serves, offering the consolation of an in-house crew. Beginning with a single service, Quartr Design has developed right into a 360-degree service supplier, permitting purchasers to entry all crucial companies underneath one roof. Many purchasers work on a retainer foundation, creating an setting conducive to steady progress and evaluation.
“Our journey has been one among resilience and progress, fuelled by our dedication to our purchasers’ success. We see ourselves as progress companions and consider that our purchasers’ achievements mirror our dedication and laborious work,” Venkatesh says.
This ethos has been a cornerstone of the company’s philosophy, fostering sturdy relationships with purchasers constructed on belief and transparency.
Strategic choices and progress elements
The founders of Quartr Design launched into this journey with out exterior consultations, pushed by a shared imaginative and prescient and belief in each other. The company’s preliminary focus was on survival, with the founders counting on freelancing revenue to maintain their households within the first 12 months. Regardless of these challenges, they by no means thought-about quitting and embraced each alternative that got here their means.
With various experience in design, advertising and marketing, and know-how, the co-founders recognised the significance of strategic monetary choices. Pitchai believes strongly in “prioritising money movement and minimising asset investments”. “We’ve all the time maintained a constructive monetary place, making certain well timed funds to their crew and cheap cost phrases for purchasers—this has helped a 200% YoY progress,” he says.
What’s sooner or later?
Quartr Design has bold plans to scale the manufacturers it really works with to succeed in Rs 100 crore in income. The company is targeted on strengthening its partnerships to increase companies and exploring new verticals throughout the nation. It additionally goals to develop its crew to over 100 members throughout the subsequent two years whereas repeatedly innovating in product improvement to help the D2C phase.
Quartr Design embodies the spirit of resilience, strategic progress, and an unwavering dedication to consumer success. With a portfolio that features over 100 manufacturers, akin to Parachute, D’lecta, Texvalley, Kushals, Kanakavalli,Youneek Professional Science, and Darling Retail, the company has made substantial contributions to its purchasers’ efficiency. Its dedication and fervour have attracted prestigious partnerships with platforms like Shopify, Zepic, Freshworks, PayU, and Shopflo.
As Quartr Design approaches its Rs 35 crore income milestone, it stands as a testomony to the potential of homegrown companies in Tier II cities. The company’s journey displays the transformative energy of creativity, collaboration, and unwavering dedication to excellence. With its sights set on the long run, Quartr Design is poised to proceed making vital strides within the branding and digital know-how panorama, additional solidifying its position as an trade chief.