SUGAR Fosters Ties With Unicommerce To Boost Upselling

The BPC startup shall be utilising Unicommerce’s omnichannel retail administration system to optimise its return order processes

In addition to, its centralised platform will enable the model to increase “ship-from-store” service to its prospects

The partnership announcement comes a day after Unicommerce’s shares touched an all time low of INR 175.75

Listed SaaS firm Unicommerce has introduced increasing its know-how help for magnificence and private care (BPC) startup SUGAR. 

The BPC startup, which has been utilising the software program firm’s options for its ecommerce operations for the previous 5 years, will now be utilising Unicommerce’s omnichannel retail administration system. 

In response to Unicommerce’s alternate filings, its tech stack will support SUGAR optimise its return order processes to bolster its upselling and cross-selling alternatives. In addition to, its centralised platform will enable the model to increase “ship-from-store” service to its prospects. 

“In right now’s fast-evolving market, it has grow to be crucial to have omnichannel capabilities to supply glorious buyer satisfaction. Its (Unicommerce’s) omnichannel capabilities will assist additional strengthen our potential to serve our prospects and improve their purchasing expertise throughout all on-line and offline channels,” SUGAR’s CTO Jasmin Gohil mentioned. 

The partnership comes at a time when SUGAR has been capable of cull its losses and bolster its prime line. For the monetary yr 2023-24 (FY24), the BPC firm logged in a income of INR 505.1 Cr, up 20% from the INR 420.3 Cr it made in FY23. 

In consequence, the startup’s losses additionally went down by 11.3$ to INR 67.6 Cr in FY24 from INR 76.2 Cr within the earlier fiscal yr. 

However, SaaS firm Unicommerce made the announcement of the partnership a day after its shares touched an all time low of INR 175.75 on November 18. 

The downward motion of the startup’s shares initiated after it knowledgeable the bourses of its acquisition plans of commerce delivery options supplier Shipway on November 11.

The corporate introduced the acquisition of 42.7% of the startup for INR 68.4 Cr, with plans to amass the entire enterprise inside a yr. Since then, the corporate’s shares have plunged about 11%. 

In the course of the firm’s earnings transcript, traders of the corporate expressed considerations over the mixing challenges that entail in M&As within the software program area. 

When requested how the corporate is trying to keep away from points in cultural integration of the 2 entities, Unicommerce’s managing director and CEO Kapil Makhija mentioned, “We’ve got already put an integration plan in place to make sure that we’re capable of drive these synergies successfully for each the organisations. The main focus shall be on accelerating gross sales. As I discussed earlier than, the thought of the inorganic acquisition is to make sure that we’re capable of speed up the time to market with the prepared options that we have now and may help simplify the ecosystem.”

Shares of the corporate had been down 0.11% to INR 176.10 throughout intraday buying and selling on November 19.