Vodafone Idea Launches AI & ML-based Spam Detection Filter

Vodafone Idea (Vi) recently launched an AI-powered spam detection filter to help protect its users from unsolicited messages.

The filter uses advanced AI and machine learning algorithms to analyze incoming SMS messages in real-time. It proactively detects and flags potential spam messages, tagging them as “Suspected Spam” to warn users instantly.

The system continuously learns from new spam trends and adapts to address emerging types of spam.

Vi has simplified the process for reporting spam through their mobile app, which automatically captures key information such as the content of the message, sender details, and date.

URLs from verified brands are whitelisted to prevent important messages from being mistakenly flagged as spam.

Since its initial testing phase, the system has already flagged over 24 million spam messages. This initiative is part of Vi’s broader commitment to enhancing customer safety and improving the mobile experience.

Other major telecom companies in India, such as Bharti Airtel and Bharat Sanchar Nigam Limited (BSNL), have also launched AI and ML-based spam detection solutions.

In September, Airtel launched India’s first AI-powered network solution for spam detection. The system processes one trillion records in real-time and has shown efficacy in predicting over 99% of spam messages and 97% of spam calls, claims Airtel.

BSNL has implemented AI and ML algorithms to detect and manage spam messages.

These initiatives reflect the telecom industry’s commitment to enhancing user security and improving the overall mobile experience.