Roll-out of an AI-powered, secure and engaging messaging experience for millions of users in India, setting a new benchmark for a secure carrier-backed messaging service.

Airtel’s network intelligence to be combined with Google’s Rich Communications Services (RCS) platform and spam filtering for enhanced protections that significantly reduce mobile spam and digital fraud.

This will solve for the critical protection gap in non-telco communication platforms and standalone apps that are being increasingly been exploited by sophisticated bad actors, becoming common tools for financial fraud and invasive spam.

By extending the accountability of telecom-grade safeguards to the modern messaging experience, the messaging service will foster trust in enterprise communications by enabling enterprise customers to easily distinguish legitimate business messages from spam and stay protected.

The solution will also enable brands to build deeper engagement with their customers who will feel safer and in more control. This will, in turn, lead to enduring customer relationships which are imperative for business growth and success.

Source: Airtel