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How to prioritize what actually matters?

Most founders build too much too soon. The result? A bloated MVP with features no one uses.

Here’s how to prioritize what actually drives results:

  1. Start with the core problem
  • What is the one thing your MVP must solve?
  • If a feature doesn’t directly support this, it can wait.
  1. Use the MoSCoW Method
  • Must-have: Essential for functionality (e.g., login, core workflow).
  • Should-have: Important but not urgent (e.g., analytics, integrations).
  • Could-have: Nice extras that don’t impact usability (e.g., dark mode).
  1. Validate before you build
  • Use surveys, user interviews, or landing pages to test demand.
  • If users wouldn’t pay or sign up for it, it’s not an MVP priority.
  1. Ship, learn, iterate
  • Launch with the essentials, then refine based on actual user behavior.
  • Features should be driven by data, not assumptions.

The fastest way to fail? Build everything at once. The fastest way to win? Build only what matters, then improve from there.

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These are some really good tips.

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Feb 01, 2025

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