Building in Public on LinkedIn: The Tools That Actually Helped

If you’re building anything in 2026 and you’re not active on LinkedIn, you’re probably leaving leverage on the table.

For founders especially - LinkedIn isn’t just social media anymore. It’s distribution. It’s hiring. It’s inbound leads. It’s credibility.

But here’s the uncomfortable truth:

Being consistent on LinkedIn is exhausting.

You need ideas.

You need hooks.

You need to comment strategically.

You need to reply fast.

And you need to do it while running an actual company.

So I spent time testing a few SaaS tools that promise to make LinkedIn easier. Here’s what I actually think.

1️⃣ 2PR.io - Surprisingly Good If You Hate Writing

I’ll start with the most interesting one.

2PR.io turns your spoken thoughts into LinkedIn posts. You basically talk, it structures your ideas, and gives you something publish-ready.

At first, I thought it would seem like a publicity stunt. But it's not.

What I liked:

  • The articles didn't feel too "AI-polished" to me. (I think there was too much of a good thing.)

  • The narrative tone is quite well-preserved.

  • The speed is amazing-incredibly so.

For those of us who express ourselves more easily verbally (and most of us do), this approach creates fewer obstacles because it eliminates the need to sit and work on developing hooks for 30 minutes before starting. You express your thoughts and refine them.

It won’t magically make your ideas better - but it will get them out of your head and onto LinkedIn.

If you’re the type who says “I have ideas but I don’t have time to write,” this is probably your tool.

2️⃣ ContentIn - For When You Need Structure

ContentIn feels more like a system than a generator.

It’s clearly designed for solopreneurs and small teams doing their own marketing. You would receive:

  • A Framework for planning out content

  • Ghostwriting via AI, trained to write like you

  • Scheduling

  • Management of Posts

This is not about creating a single viral post, but rather, developing content consistency across months.

While using AI is valuable, it does not provide all the value; the real value is in having a structure to your content. By removing the daily burden of "what do I post today", you will find it is much easier to keep creating content over time.

If you are committing to building a personal brand and creating content for an extended period, having a consistent system for creating content is much more important than a single viral post.

3️⃣ Linkmate - The Engagement Multiplier

Most founders obsess over posting.

Few obsess over commenting.

That’s a mistake.

Linkmate focuses entirely on engagement - commenting on relevant posts based on keywords or specific profiles. You can customize tone, control prompts, even automate it.

Now, let’s be clear: if you abuse automation on LinkedIn, people can feel it.

But used carefully? It keeps you visible in conversations you’d otherwise miss.

If your strategy is relationship-driven growth - partnerships, investor visibility, ecosystem presence - consistent commenting is powerful. Linkmate just makes it scalable.

4️⃣ Saywhat - The “All-In” Play

**Saywhat**feels more like a LinkedIn growth ecosystem than a single-purpose tool.

You get all these features together:

  • Writing with AI

  • Discovering ideas based on successful posts

  • Managing comments

  • Having analytics

  • Being part of a community with like-minded people.

Not many other people realize this, but it is clear that people have faster success when they have other people to grow with!

If you do not post on a regular basis, all these features may be more than what you need. However, if you plan to use LinkedIn as a major way to grow your business, having all the features combined makes sense to streamline your process.

So… Are These Tools Worth It?

Here’s my honest take.

None of these tools will fix weak thinking.

If your insights are generic, AI will just make them sound polished and generic.

But if you already have experience, perspective, or lessons to share - these tools reduce friction. They help with consistency. They remove the blank page problem. They make engagement more systematic.

And for founders, friction is the real enemy.

The real advantage isn’t automation.

It’s staying visible long enough for compounding to kick in.

If LinkedIn is part of your growth strategy, I’d experiment with one of these - not to replace your voice, but to protect your time.

Because attention compounds.

And consistency wins.

If you’re building in public - I’m curious: what’s actually working for you on LinkedIn right now?

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Most founders obsess over posting.

Few obsess over commenting.

No personal attacks 🥲

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Everyone wants to just post and move on.

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