India's first-ever consumer growth competition that hands students a real budget to execute their ideas. Participating teams study how Indian consumers actually decide what to buy ; design a growth strategy for Rivyou built on that understanding; prove it with real users through their own referral codes. The winning team gets an amount of ₹50000 as cash prize and receives an additional budget of ₹1,00,000 to run their plan live alongside Rivyou’s team.

No hypothetical cases. No fictional brands. No slideware that dies in a jury room. Real users, a real budget, and real impact that changes the way people make buying decisions.

Total prize pool: ₹2,00,000 (₹1,00,000 in cash awards + ₹1,00,000 live execution budget for the winning team).