Build the right things, in the right order and without wasting time or money.
Marketing doesn’t start with ads—and it doesn’t wait until you’re “ready” either. This practical, founder-focused session breaks down what to do first, what to delay, and why sequencing matters when you’re building a product from zero to traction.
Whether you’re pre-launch, early revenue, or bootstrapping your next idea, this event will help you avoid common marketing traps and focus on what actually moves the needle.
What we’ll cover
When to Start Building a Brand
Learn what “brand” really means for early-stage founders—and why it’s not about logos or colors.
Why Brand Building Starts Early
How clarity, positioning, and trust compound long before you spend a dollar on ads.
When to Start Performance Marketing
The signals that tell you you’re actually ready to run ads—and what happens if you start too soon.
Why Ads Should Come Later
How premature paid marketing burns cash, masks product problems, and slows real learning.
How to Acquire Customers
Proven, low-cost acquisition approaches founders can use before scaling paid channels.
Customer Acquisition Stages
A simple framework to understand what works at each stage—from first users to repeatable growth.
What Founders Should Prioritize First
Where your limited time and energy should go in the early days (and what to ignore).
Saving Founder Time Building Content
How to create leverage with content without becoming a full-time marketer.
Who this is for
- Founders at idea, MVP, or early-revenue stage
- Indie Hackers and solo builders
- Product-led teams who want sustainable growth, not vanity metrics
Event Outcome:
You’ll leave with a clear mental model for marketing, a better sense of timing, and a prioritized action plan you can apply immediately.