We're already finding plenty of discussions where people mention problems related to our product, so discovery itself isn't really the issue anymore. The problem is deciding which conversations deserve attention first. Some posts are just casual complaints, others come from people actively comparing solutions, and a few are direct requests for recommendations, but our team is basically judging all of them by gut feeling. With limited time to respond, we need a better way to separate genuine sales opportunities from conversations that probably won't go anywhere. How are teams ranking social discussions by how likely they are to turn into an actual lead?
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You can always start a conversation, and see what they actually want. If not anything, you can understand the direct perspective of them using your product, and can open a conversation channel to go back to again in future.