Launching NewsperAI wasn’t just a solo run -- it felt like stepping into a competition.

Product of the Week. Product of the Month. Everyone wants the spotlight. I quickly realized: this isn’t about just showing up, it’s about being seen. And that means understanding the launch world’s rules.

The big term I had to learn -- Hunter. Sounds intense, right? Here’s the clean take:

"A Hunter is the person who posts or 'hunts' your product on Product Hunt. They bring it to the community’s attention."

-- So if you’re launching, someone else (a hunter) often submits it. You can also hunt your own product. But hunters are usually active, respected users with followers who get notified when they share something new.

Why it matters: Launches compete. Having a well-known hunter is like having someone ring the bell before you step on stage. Their followers see your product. That initial visibility matters.

Here’s the list of hunters (people who hunted or can hunt) I’ve come across as I launched:

Product Hunters :

Kevin William David (https://kevinwilliamdavid.com/)

Chris Messina (https://chrismessina.me/)

Karthik Puvvada(https://bio.link/thisiskp)

fmerian (dm.new/fmerian )

Rohan Chaubey (https://tidycal.com/rohanchaubey)

Anne-Laure Le Cunff (@neuranne )

Ryan Hoover (Founder of @ProductHunt)

Iaroslav Chuikov  (https://buymeacoffee.com/eerie616)

Ivan Braun (https://aiandtractors.com/)

Tod Sacerdoti

Zac Zuo

Denys Zhadanov

They’re active, credible, and known -- and that reputation is the launch’s jetpack.

The competition? Real. Every week and month, there’s a best product. You’re racing for visibility. That means:

-- Pre-launch prep

-- Choosing the right hunter (or hunting yourself )

-- Launch timing (early morning PST works best)

-- Engaging hard on launch day

The takeaway --> In a world where launches compete for Product of the Week/Month, hunters are your wining card.

I share the full behind-the-scenes of my launch in detail on my newsletter -->

https://hassaneddyb.substack.com/