Build what people need, not just what you love.

One of the biggest mistakes startup founders make is getting too attached to their idea instead of focusing on the real problem they’re solving. It’s easy to think, “This is such a cool product! Everyone will love it!”—but will they really?

Here’s the reality: customers don’t care about how unique or fancy your idea is. They care about whether it solves a problem for them—preferably one that’s annoying, time-consuming, or costly.

Many founders build something they think people want, spend months (or years) perfecting it, only to realize no one actually needs it. They get so invested in their idea that they ignore feedback, dismiss negative responses, and keep tweaking features instead of asking the tough question: “Is this even useful?”

A smarter approach? Start with the problem first. Find a pain point, understand how people are currently dealing with it, and then build a solution that makes their life easier. Be ready to tweak, pivot, or even scrap your original idea if it turns out the problem isn’t as big as you thought.

TL;DR: Love the problem, not your idea. Ideas change. Problems stay.