• AI companies like OpenAI and Anthropic are hiring social media creators to post sponsored content on apps like Facebook, Instagram, YouTube and LinkedIn.
• Companies including Microsoft and Google have paid creators between $400,000 and $600,000 for long-term partnerships spanning several months, CNBC has learned.
• AI companies have increased advertising considerably, spending more than $1 billion on digital ads in the U.S. in 2025, according to Sensor Tower, up 126% from 2024.

Source: CNBC